Listen to this track by Third Man Records exec and wailin’ R&B-oriented rock ‘n’ roll firebrand of a different stripe altogether Jack White. It’s “Lazaretto”, the eponymous track from his newest solo record, Lazaretto.
White trumpeted something of an international sensation with this track. Not only does it deliver that for which White has always been known and celebrated as a singer-songwriter and record producer who bridges the gap between the blues and rock without stigmatizing either, it was also the center of a more universal story; no less than a Guinness World Record!
A live version of “Lazaretto” was recorded, pressed, and distributed inside of a single day, in mere hours. White has very often hearkened back to a more off-the-floor and hands-on approach to putting out songs. So this back to basics approach wasn’t entirely out of character. This is a man who created the White Stripes’ most successful record (Elephant) in three days. Hey! If it was good enough for Jesus …
So, what was the story in this case? And what should be the main takeaways for us as fans, and perhaps for other artists, too?