Listen to this track by Croydon London three-piece Noisettes. It’s “Don’t Give up”, a single which would eventually appear on their 2007 debut album What Time Is It, Mr. Wolf? .
The band appeared in a new paradigm of pop music when songs had a life on more than one platform simultaneously. This is a good example of that, making it a true 21st century track. The song would also appear in other media as well, most notably on television shows and movie soundtracks, and in video games. It seems to lend itself to alternate media, being a particularly propulsive song, full of frenetic energy that made it a pretty common choice for montage scenes. The one I remember it from was the aborted Bionic Woman series, in a scene wherein (a very, very grim) Jamie Sommers is in training with her new bionic limbs as this song cheers her on. Maybe too that the idea of “don’t give up” is pretty applicable across many different contexts. It fits within the drama, whatever that drama happens to be.
Another thing to which this song connects on a basic level is the idea of struggle and conflict in general, attached to the musical traditions, and their social origins, from which this band draws. Read more