Devo Play “Beautiful World”

new-traditionalists-devoListen to this track by Akron Ohio-bred cult heroes Devo. It’s “Beautiful World”, a single as taken from their 1981 album New Traditionalists. That release followed up what many consider to be their breakthrough in 1980’s Freedom of Choice which featured their ginormous hit “Whip It”.

This song follows the template set by that release in that it’s full of synthesizer and vocoder textures matched with twangy surf-guitar. Along with that, this song reflects a more pop-oriented approach and a much toned-down experimental side. The lyrics don’t reflect the high-mindedness of some of their earlier work either, full as it was¬†of theories about the devolution of society from which the band get their name.

Even if this is true, this song is no ball of pop cotton candy. As accessible as this song is, and as in line as it is with the new wave sound that was very marketable by 1981, it still has an edge to it that works against its cheery title. Read more