Listen to this track by three-man “hippie” hip hop crew from Long Island New York, De La Soul. It’s “The Magic Number”, a single as taken from their 1989 landmark album 3 Feet High and Rising. That record would stand as one of the signs that hip hop and rap were branching off in different directions by the end of the eighties, not only in the way that it was musically structured and textured, but also in terms of presentation and persona.
As the gangsta rap of NWA, and the politicized “CNN for black people” approach of Public Enemy began to make headway by that same era of the late eighties, this record was full of bounce and whimsy, referencing source material outside of hip hop’s traditional wheelhouse, including a sample from a song by Johnny Cash (“5 Feet High And Rising”) found on this track that also suggested a title to the album. Despite the off the beaten track musical choices it represents, 3 Feet High And Rising is commonly cited as a record that served as a bridge from the 1980s into the next decade of the 1990s, and a leap further into the mainstream for hip hop in general. Not bad for a debut record.
As innovative as the record is, De La Soul adhered to many of the tenets of the genre that still can be found in hip hop today; self-reference, self-awareness, and breaking down the fourth wall to remind listeners that that are listening to a record made by artists. The innovation part of the equation on this song is connected those ideas to some things that is found in music of all kinds; mystery and wonder! Read more