Listen to this track by producer, rapper, and genre-crossing hip hop auteur Missy Elliott. It’s “Get Ur Freak On”, a monster hit single as taken from her third album, Miss E … So Addictive from 2001. The song is a bona fide classic by now, and covered by many from Eels who made this song a staple during their 2003 tour, to Britney Spears during her Vegas residency, to FLOTUS Michelle Obama featured in her recent appearance on James Corden’s Carpool Karaoke, with Missy Elliott herself joining in while riding in the backseat. Talk about cultural reach!
“Get Ur Freak On” borrows heavily from bhangra in terms of its rhythmic make-up and with music of the Asian continent generally in terms of its texture. That latter aspect is particularly reflected in its use of the very sticky six-note riff sampling what sounds like a koto, that being a 13-stringed instrument used in traditional Japanese music. Other sources say it’s a tumbi, which is something akin to a Punjabi one-string banjo. Either way, that’s pretty far from just an 808 programmable drum machine and a microphone.
In that regard alone, “Get Ur Freak On” represents an evolutionary jump for hip hop in general, going beyond urban America and into whole new geographical and cultural territories by the early two-thousands. It opened the gates culturally speaking, and it has wider implications thematically, too; that of empowerment, and on all kinds of levels. Read more