Listen to this track by effervescent Mid-Westerner power pop flame-keepers Material Issue. It’s “Diane”, a sugar rush of a track with a bitter aftertaste as it appears on their celebrated 1991 record International Pop Overthrow.
The year this came out, it was grunge this and Seattle that, which made it somewhat of a harder job getting noticed on the national scene being a power pop band in the Midwest. But, this band made up of singer, guitarist, and head songwriter Jim Ellison, along with bassist and vocalist Ted Asani, and drummer Mike Zelenko had quietly (and very inexpensively) worked up a record that captured the attention of music fans in the Chicago area, and managed to move units too.
It was thought that it would sell fewer than 100K worth of records. But, it ended up selling almost twice that; good news as they were on a major label (Mercury). This attracted the attention of the Billboard top 200, on which this record gained a respectable #86 showing.
So, what is it that made this band shine during a period of seemingly ubiquitous grunginess? And how does this song demonstrate the secret of their success? Well, I think it’s probably this; it dealt in classic rock n roll themes, and with a modern twist that had everything to do with a love of women, and not in the way you might think. (more…)